Overview
Across the Insuretec brands/group, our business sources are diverse. This guide details the various channels through which we acquire new clients.
Internal Aggregators:
- These are comparison websites that directly feed leads to our brokerages (direct sites).
- www.WeCompare.com sends leads to VanCompare.com and CarCompare.com
- Specific Pathways:
External Aggregators:
- These are independent comparison websites that feed leads to our ‘LineDirect’ and ‘vaninsurance.co.uk' brands.
- Compare the Market -> Van Only
- Confused -> Car and Van
- GoCompare -> Car and Van
- Money Supermarket -> Van Only
- QuoteZone -> Car and Van
- The Van Insurer -> Car and Van
Affiliates and the OpenComparison Network:
- OpenComparison is a group company offering a white labelling solution. It allows various organisations to have a fully white labelled insurance offering. All leads generated through this network feed www.VanInsurance.co.uk.
- Example of White Label: www.Kompare.VanInsurance.co.uk
Commercial Business Sources:
- For our Fleet and SME customers, our flagship brand is www.BusinessCompare.com.
- Additional Brands Include:
- Action for Agents: If a customer comes through looking for business insurance, agents should transfer them to BusinessCompare.
Additional Sources:
- Additional Lead Sources: We have various lead sources, including remarketed data from previous failed and lapsed policies.
- Abandoned Calls and Callbacks: We actively dial abandoned calls and offer callbacks to those queuing when calling in.
- Rainbow Resource Provider: You may have heard the term ‘Rainbow’. This is an outsourced resource provider we use. They dial our data and warm transfer live customers to us for quotes.